Every business and organization will face a crisis at some point. Even what you may consider a “simple misstep” could end up on the front page of the newspaper. Then comes the countless calls from reporters, as well as a barrage of unannounced visits from the local TV stations. An effective crisis communications strategy can make all the difference and can put out the fire quickly and effectively. A crisis doesn’t have to damage your reputation or become a public relations disaster if managed with experience and with the right strategies in place. We have received awards for our crisis management campaigns that effectively turned a crisis situation into the greatest opportunity to expand public awareness and even boost public perception.