Westchester County Unveils New Public Education Program for Senior Citizens Introducing Senior B.E.A.T — Be Educated About Transit Program SUMMARY The Westchester County Department of Public Works & Transportation retained DDRPR to create a public education campaign called Senior B.E.A.T — Be Educated About Transit Program, which aims to educate the Westchester senior population on...
Our Work
Prudential Financial Nationwide Media Relations Campaign for Corporate Responsibility Event (for 28 Years)
Prudential Financial launched the Prudential Spirit of Community Awards in 1995 to recognize students in middle-level and high school grades for their outstanding acts of volunteerism. At the same time, DDRPR launched a media relations campaign for the Prudential Spirit of Community Awards that continued for 28 years. The overarching goal of this program was...
The Dominican Republic Celebrates Travel & Tourism at Dome Event in Times Square
Client Situation Given just a two-week lead time, DDR Public Relations executed a high-impact media relations campaign for the Dominican Republic Ministry of Tourism centering on a major public event and three smaller private media events in New York City. The public event featured the inauguration of an Immersive Dome in Times Square, highlighted by...
An Integrated Communications/Reputation-Brand Management Program to Increase Visibility and Generate Sales Leads for JP McHale Pest Management
Client Situation JP McHale Pest Management, a trusted family-owned business serving the Hudson Valley, Long Island, and Connecticut for over 50 years merged with Anticimex, a global pest management company serving 3 million people in 21 countries worldwide. This merger resulted in several customers voicing concerns that the company might become “too big” and lose...
A Community Awareness Campaign for the Katonah-Lewisboro School District
PURPOSE: To bring a community, which spans 50 miles, together with accurate information in an effort to replace rumors with facts. To improve relationships with the local media ANALYSIS: PLANNING: EXECUTION AND COMMUNICATION: EVALUATION:...
A VOICE NOW HEARD! Introducing the Westchester Institute For Human Development (WIHD), Dedicated To Improving The Lives of People With Disabilities
SUMMARY For more than 50 years, the Westchester Institute for Human Development (WIHD) has played a critical role in the lives of children and adults with disabilities. Centrally located in Valhalla, New York on the campus of the Westchester Medical Center and New York Medical College, WIHD is dedicated to serving children and adults with...
