Access Nursing Services and Greater NY Nursing, two leading healthcare staffing agencies, faced challenges recruiting qualified nurses, maintaining online engagement, and strengthening their brand presence. With a growing demand for healthcare professionals, the organizations needed a robust strategy to attract top talent while positioning themselves as industry leaders. DDRPR was tasked with developing and executing a comprehensive recruitment and brand awareness strategy to address these challenges and enhance the agency's market position....
Our Work
Five-Year Multichannel Marketing Campaign for Sunrise Solar Solutions
Sunrise Solar Solutions, a residential and commercial installer of solar PV systems in the New York Metro area and the Hudson Valley, was striving to become known as a premier solar installation company, combining state-of-the-art equipment with the best installation practices and safest new designs....
Strategic Communications-Consumer Education campaign for Westchester County Department of Public Works & Transportation
The Westchester County Department of Public Works & Transportation retained DDRPR to create a public education campaign called Senior B.E.A.T — Be Educated About Transit Program, which aims to educate the Westchester senior population on how to use the Bee-Line Bus System as a viable travel option in order to “broaden their travel possibilities and restore a sense of involvement in their community.” Senior B.E.A.T. is a program of the Westchester County Department of Public Works & Transportation in cooperation with the Office for Senior Programs and Services and with funding from the New York State Department of Transportation....
Nationwide Media Relations-Community Relations Campaign for Prudential Financial for Over 28 Years
Prudential Financial launched the Prudential Spirit of Community Awards in 1995 to recognize students in middle-level and high school grades for their outstanding acts of volunteerism. At the same time, DDRPR launched a media relations campaign for the Prudential Spirit of Community Awards that continued for 28 years. The overarching goal of this program was to gain recognition and favorability for the Prudential brand by celebrating young people who are making a difference in their communities through volunteer work and inspiring others to get involved....
The Dominican Republic Ministry of Tourism Celebrates Travel & Tourism at Dome Event in Times Square
Given just a two-week lead time, DDRPR executed a high-impact media relations campaign for the Dominican Republic Ministry of Tourism, centering on a major public event and three smaller private media events in New York City. ...
An Integrated Communications/Reputation-Brand Management Program to Increase Visibility and Generate Sales Leads for JP McHale Pest Management
JP McHale Pest Management, a trusted family-owned business serving the Hudson Valley, Long Island, and Connecticut for over 50 years, merged with Anticimex, a global pest management company serving 3 million people in 21 countries worldwide. This merger resulted in several customers voicing concerns that the company might become “too big” and lose its personalized, community-focused approach. ...
