Access Nursing Services and Greater NY Nursing, two leading healthcare staffing agencies, faced challenges recruiting qualified nurses, maintaining online engagement, and strengthening their brand presence. With a growing demand for healthcare professionals, the organizations needed a robust strategy to attract top talent while positioning themselves as industry leaders. DDRPR was tasked with developing and executing a comprehensive recruitment and brand awareness strategy to address these challenges and enhance the agency's market position....
Our Work
Prudential Financial/Prudential Spirit of Community Awards: Cause Marketing/Media Relations Campaign (for over 28 years)
Prudential Financial launched the Prudential Spirit of Community Awards in 1995 to recognize students in middle-level and high school grades for their outstanding acts of volunteerism. At the same time, DDRPR launched a media relations campaign for the Prudential Spirit of Community Awards that continued for 28 years. The overarching goal of this program was to gain recognition and favorability for the Prudential brand by celebrating young people who are making a difference in their communities through volunteer work and inspiring others to get involved....
Westmed Medical Group: Crisis Communications Campaign
Westmed Medical Group, an award-winning multispecialty medical practice with approximately 350,000 patients, 500 physicians and advanced care providers, and 1,500 clinical employees, was being bombarded with patient complaints, community outrage, and negative publicity regarding a new patient portal and an outsourced Call Center. Recognizing the urgent need for expert crisis management, Westmed’s leadership sought a PR firm with a proven track record in healthcare communications and reputation management. DDRPR was selected based on its expertise in handling high-stakes crises, its deep understanding of patient communications, and its successful history of restoring trust and improving brand perception for healthcare organizations....
JP McHale Pest Management: PR/Marketing-Integrated Branding and Multimedia Campaign
JP McHale Pest Management, a trusted family-owned business serving the Hudson Valley, Long Island, and Connecticut for over 50 years, merged with Anticimex, a global pest management company serving 3 million people in 21 countries worldwide. This merger resulted in several customers voicing concerns that the company might become “too big” and lose its personalized, community-focused approach. ...
Dominican Republic Ministry of Tourism: Travel, Tourism, and Event Media Coverage
Given just a two-week lead time, DDRPR executed a high-impact media relations campaign for the Dominican Republic Ministry of Tourism, centering on a major public event and three smaller private media events in New York City. ...
Westchester Institute for Human Development (WIHD): Nonprofit PR-Brand Awareness-Events Campaign
For more than 50 years, the Westchester Institute for Human Development (WIHD) has played a critical role in the lives of children and adults with disabilities. Centrally located in Valhalla, New York on the campus of the Westchester Medical Center and New York Medical College, WIHD is dedicated to serving children and adults with disabilities (Autism Spectrum Disorder, Down syndrome, Cerebral Palsy; and neurological, metabolic and cognitive disabilities, as well as hearing problems and speech/language delays). WIHD also works with children in family foster care, with foster and birth parents, and with sexually-abused children. WIHD’s services, which often follows a child throughout his or her lifespan, includes comprehensive medical and dental care programs, and education and support services. ...
