Crisis Management

Crisis Management Preparedness Plans

Having a crisis response plan in place before you need one is the best way to safeguardyour reputation, avoid a crisis and in the long-run, save money and resources. DDRPR creates Crisis Management Preparedness Plans for our clients to serves as an instructional manual for use in the event of a crisis, defined as an unforeseen event that can threaten the strategic goals and reputation of your company. The overarching objective in developing this plan is to have in place the key strategies, tactics and templates needed to put out the fire quickly, and ideally, turn a negative situation into an opportunity to promote positive attention and awareness. 

All of our Crisis Management Preparedness Plans feature possible scenarios and recommended Crisis Management actions specific to potential risk scenarios, that are designed to ensure the systematic handling of a crisis as it unfolds. We include templates for press releases, statements, social media posts and an outline of processes to guide yourCrisis Team throughout the various stages of each crisis.

Crisis Management & Crisis Communications

A Crisis Management strategy that is well-planned and perfectly executed can put out any fire quickly and effectively.  Our award-winning Crisis Communications programs have transformed an out-of-control crises into the greatest opportunity to expand public awareness and even boost public perception.

What you may consider a “simple misstep” or change in strategy or leadership could end up featured on the evening news, saturating online news sites, and buzzing across social media platforms. This is why all of our Crisis Communications and Reputation Management campaigns closely monitor the chatter on the many social platforms and review sites, combined with our intensive efforts to leverage key media to communicate the facts so that we are the only ones who control the story.

DDRPR focuses on our three core Crisis Management principles: Respond, Recover and Grow.

These core principles provide a necessary framework to best prepare for the most likely crises.

Crisis Management Principles

Respond

• “360-Degree Communications” — constant dissemination of information to influential media, community and business leaders, as well as employees, board members, etc.
• Strategic messaging that is consistent across all communications (Press Releases, Statements, Q&As, Social Media posts, etc.)
• Multichannel Communication – emails, blogs, social media, website, earned media, etc.
• Inspire “Community Ambassadors” (WLT members, volunteers, board members. etc.)
• Leverage WLT Influencers – (politicians, community leaders, clubs, etc.)

Recover & Grow

• Build on Positive Communications with Community: Ambassador Program
• Special Events
• Ongoing Issues Management
• Audits/Comms. Plans