DDR Public Relations Inc

Public Relations

Recruitment and Brand Awareness Campaign for Access Nursing Services & Greater NY Nursing

CASE STUDY:
Recruitment and Brand Awareness Campaign for Access Nursing Services & Greater NY Nursing 

Client Situation 

Access Nursing Services and Greater NY Nursing, two leading healthcare staffing agencies, faced challenges recruiting qualified nurses, maintaining online engagement, and strengthening their brand presence. With a growing demand for healthcare professionals, the organizations needed a robust strategy to attract top talent while positioning themselves as industry leaders. DDRPR was tasked with developing and executing a comprehensive recruitment and brand awareness strategy to address these challenges and enhance the agency’s market position.

Challenges & Objectives

  • The COVID-19 pandemic exacerbated the ongoing nursing shortage, leading to burnout, increased job turnover, and heightened demand for healthcare professionals.
  • A highly competitive healthcare job market made it difficult to attract and retain skilled nurses.
  • Limited brand visibility and engagement on digital platforms hindered recruitment efforts.
  • The website lacked optimized content to effectively communicate the company’s strengths and career opportunities.
  • Internal communications needed improvement to foster employee engagement and retention.
  • Healthcare professionals sought valuable industry insights and career development resources from trusted sources.

DDRPR Strategies 

  • Developed a multi-faceted recruitment and brand awareness campaign to attract top nursing talent.
  • Implemented DDRPR’s Engage, Educate, Elevate strategy by creating engaging content, showcasing career opportunities, and positioning Access Nursing Services & Greater NY Nursing as premier employers.
  • Launched a Reputation Management initiative to enhance brand credibility through online presence and thought leadership.
  • Designed an Omnichannel Media Strategy, leveraging earned media, social media, website updates, internal communications, and blogs to create a unified message.
  • Introduced an employee communications plan to promote a culture of pride and professional growth among healthcare staff.

DDRPR Action 

  • Website Updates: Optimized website content to highlight career opportunities, benefits, and testimonials from existing nurses.
  • Recruitment Campaign: Created targeted digital advertisements and job postings to attract qualified candidates.
  • Internal Newsletters: Launched a monthly newsletter featuring company updates, employee spotlights, and professional development resources.
  • Social Media Engagement: Developed and executed a content calendar featuring job opportunities, healthcare tips, and success stories to increase online interaction.
  • Healthcare Blogs: Produced insightful blog content on nursing trends, career advice, and industry developments to position the organizations as thought leaders.
  • Online Reputation Monitoring: Monitored and managed online reviews, responding promptly to feedback to build trust among potential hires and clients.
  • Employee Advocacy Program: Encouraged current nurses to share their experiences and refer candidates through social media and word-of-mouth initiatives.

DDRPR Impact & Results

  • Increased job applications and successful placements of qualified nurses. 
  • Enhanced social media engagement, resulting in a significant uptick in followers, shares, and positive interactions.
  • Improved website traffic and job application submissions due to optimized content and targeted digital marketing efforts.
  • Strengthened internal communication, leading to higher employee satisfaction and retention rates.
  • Established Access Nursing Services & Greater NY Nursing as trusted employers and industry leaders through compelling content and consistent online presence.
  • Helped address pandemic-related workforce shortages by showcasing career stability, support programs, and incentives for nurses entering or remaining in the profession.

Through a strategic and comprehensive approach, DDRPR successfully elevated the recruitment efforts and brand perception of Access Nursing Services & Greater NY Nursing, ensuring they remained competitive in the healthcare staffing industry.