Challenges 

• Generate major media coverage and digital engagement for the public event.
• Secure top media to attend the three private media gatherings.   
• Create relationships on behalf of the Dominican Republic with key trade and consumer print, online, and broadcast media – Maximizing Media and Influencer Impact long term
• Create awareness about the public event and attract large crowd attendance.

DDRPR Strategies 

• Targeted Media Outreach: Establish new and enhance existing media relationships in order to generate mega event coverage by top national travel, consumer and business media and NYC print, online and broadcast outlets.
• Strategic Storytelling: Highlight the significant increase in tourists from New York, as well as showcase the Dominican Republic’s breathtaking array of offerings with record-breaking tourism achievements and news for both trade and consumer media. 
• Influencer and Social Media Activations: Engage travel influencers to create shareable content and amplify digital reach to attract the attention of potential travelers and travel agents.
• Exclusive Media Engagement: Offer one-on-one media interviews and curated experiences via three private media gatherings exclusively for top-tier travel media.   
• Multimedia Content Creation: Produce high-quality event photography, exciting video reels for social media, and a polished 5-minute video of the event to extend campaign impact post-event.

DDRPR Action 

• Media Invitations & Outreach: DDRPR invited hundreds of key NYC media outlets and journalists to ensure strong attendance at all events.
• Pre-event publicity blitz efforts were conducted, including all NYC media outlets, online event sites, social media pages, resources for tourists in NYC, local media and influencers, etc. 
• DDRPR On-Site PR Support: DDRPR managed event logistics, including media, photos, video, influencers, interviews, and content capture.
• Content Amplification:
  • Distributed press releases across major newswires
  • Created engaging visual (photo and video) content for media use
  • Targeted pitching to top-tier publications and TV networks
  • Partnered with influencers to expand event reach on social media

DDRPR Impact & Results

DDRPR successfully created buzz, placed positive news stories, and generated major media coverage focusing on tourism in the Dominican Republic. 

The public event in Times Square attracted a crowd of 500, joined by local officials and prominent guests from the Dominican Republic. Notable media attendees included USA Today, Forbes, New York Magazine, Glamour, Essence, Fortune, and the  NY Post. NY Daily News, FOX 5 NY, PIX 11, In Style, AFAR, Travel + Leisure, Hotels Above Par, and a host of other key travel trade and consumer publications. Our intensive media efforts and digital engagement resulted in significant media coverage and cultivated ongoing relationships with key journalists and influencers.